The Beijing 2022 Olympic Winter Games came to a triumphant close on February 20. Prof. Hong Yu, Vice Dean of CMIC and Dr. Zhao Yupei, Hundred Talent Program Young Professor of CMIC were interviewed by CGTN about the communication phenomena in this exceptional sporting event. When cheering for athletes, they also made suggestions for the development of ice-snow sports and economy in China.
On February 9, Prof. Hong Yu was invited by CGTN and shared her opinions on the phenomenon that young athletes have become Internet celebrities during the Beijing 2022 Olympic Winter Games from the perspective of the Internet and digital communication.
In the interview with CGTN on February 15, Dr. Zhao Yupei commented on the advantages of audiences watching games via social media and made suggestions for traditional broadcasters to deal with the digital era.