Recently, The New Mechanism of Salience Evolution of Risk Issues in Mobile Communication, a monograph by Huang Qing, a tenured associate professor and doctoral supervisor at our college, was published by Zhejiang University Press.
Synopsis
In today's society, where high risks and mediatization intertwine, risk issues disseminated widely through mobile platforms have become highly salient, potentially triggering disordered online public opinion, excessive public anxiety, and even social panic.
This work proposes the user's action logic and platform's technological logic from a mediatization perspective. By examining three fundamental risk categories—health, technology, and the environment—it reveals a new mechanism for the salience evolution of risk issues in mobile communication: the platform amplification mechanism of risk. This aims to advance the governance of online public opinion, regulate public sentiment, and foster risk awareness.
Wu Fei, a Qiushi Distinguished Professor and doctoral supervisor at Zhejiang University, praised the monograph: By bridging theory and practice, Huang Qing not only delves into academic depth but also emphasizes the societal impact of communication research. The new mechanism uncovered in this book holds practical significance for the mediatized governance of risks under mobile communication conditions. Beyond its practical value, Huang Qing's risk research also demonstrates humanistic concern: First, it selects health, technology, and environmental risks—three fundamental categories critical to humanity's future survival—and examines Alzheimer's disease, artificial intelligence, and global warming as representative cases. Studying the formation and evolution of these issues helps cultivate awareness for preventing and mitigating major contemporary risks. Second, the new mechanism highlights that the platform's technological logic can only influence the salience evolution of risk issues when grounded in the user's action logic, underscoring the primacy of human agency over technology. Huang Qing's work offers fresh perspectives for academia and practical guidance for society, carrying substantial academic and social value.
Author Profile
Huang Qing is a doctoral supervisor and has been selected for Zhejiang Province's High-Level Talent Special Support Program and Zhejiang University's Zhongying Young Scholars initiative. She has long been dedicated to researching risks and preventive strategies arising from digital and intelligent media applications, with a recent focus on AI risks and content security. She has led five national and provincial-level research projects, published two monographs, and consecutively won the Youth Award for Outstanding Achievements in Fundamental Research in Philosophy and Social Sciences at the 21st and 22nd Zhejiang Provincial Awards (as sole or primary contributor). She has also published over 30 papers in high-impact Chinese and English journals.